Welcome to the Kooples Blackout App, the first app released by the fashion brand.
Blackout is the smallest social network where you can add only one person: your beloved partner and interact with her/him to get closer everyday.
the main goal is to encourage couples to spend more unique moments together.
- How to connect:
Just enter your partner’s name and since when you are together to invite your partner to connect. He or she will receive a text message containing the details you have entered, download the application and enter the same informations.
Once two people are connected to each other, they can interact confidentially in 5 ways:
- The Blackout experience
Blackout is a new experience that encourage couples to stay together like nothing else mattered, this mode counts the time you spend with each other when you’re in the same place enjoying things like a visit to a museum, a ballad or just some relaxing time.
To activate it you will have to send a demand to our partner, adding a picture if you like and get your partner’s saying Yes i do. as soon as it starts the blackout mode asks you to turn your phone up and will start counting the time you spend together. Blackout has been designed to encourage couples to invite each other to spend more quality time together, like nothing else around matters.
- The Couple live TIMER
The timer counts each second of your relationship since it’s beginning, a screen where couples can custom the background and share as they like to others. A nice way to share their happiness in different stage of their relationship.
- The one to one CHAT
The chat mode is custom designed with a pure, minimal theme, pictures are black and white by default but can be coloured regarding your preferences. A perfect way to stay in touch privately for two people when they’re away from each other.
- The Black and White picture mode
Just like the brand’s identity, you can send glossy, stylish black & white pictures to your partner, every time you send a picture they appear automatically in B&W.
- The GLITCH picture mode
Alternatively, you can choose to send a picture using the GLITCH mode, meaning that your partner will be able to discover only some parts of the picture and guess what it is, a fun way to interact and let imagination speak.
About The Kooples
The Kooples was founded in Paris, in July 2008 by three French brothers Alexandre, Lauren and Raphael Elicha. Counting 400 stores across Europe, the brand is opening it’s first store in the USA this Fall. Their brand philosophy focuses on reworking traditional tailored menswear into urban, fashion-led clothing for both women and men - undoing the traditional notion of separate men’s and women’s clothing and creating a concept to fuse both collections together.
The collection highlights include skinny silhouettes, sharply tailored sleeves, slim fit trousers, all sewn in the legendary ateliers of Saville Row, the epicenter of British tailoring. Tailoring is at the heart of the brand.
The Kooples have a contemporary vision for their ad campaign using cool, authentic couples to deliver their unique message; women with men, men with men and women with women - real couples, of all ages and styles. The Kooples newspaper gives further insight into the identity and DNA of the brand with creative contributions from esteemed writers, artists and musicians from across the world.
Press releases:
http://www.theguardian.com/fashion/2014/apr/13/perfect-kooples-fashion-brothers-paris
http://www.glamour.com/fashion/blogs/dressed/2012/08/a-couple-things-to-know-about
http://www.womenology.com/marketing-watch/the-kooples-must-have-brand-for-trendy-couples/
Website:
www.thekooples.com